gold`s gym 2008 Logo
A bold circular badge: a bright yellow disk framed by a thick dark ring. Inside the ring, a muscular male silhouette stands facing forward, feet together, holding a dumbbell in each hand. The figure is solid black and centered within a narr...
Logo
About gold`s gym 2008
A bold circular badge: a bright yellow disk framed by a thick dark ring. Inside the ring, a muscular male silhouette stands facing forward, feet together, holding a dumbbell in each hand. The figure is solid black and centered within a narrower inner circle.
Around the inner ring, the uppercase wordmark "GOLD'S GYM" is set in a heavy, slightly condensed serif and follows the circle's curvature — "GOLD'S" at the top and "GYM" at the bottom. The overall look is high-contrast, flat, and emblematic, using strong geometric circles and a central icon for immediate recognition.
What's in it: male bodybuilder silhouette dumbbells
Shapes: circle ring badge curved wordmark
Style: bold flat silhouette retro emblematic
Text in logo: GOLD'S GYM
Evokes strength, bodybuilding and traditional gym culture (muscular silhouette and dumbbells symbolise fitness and power).
Colors
Extracted from the image. How we pick the colors →
gold`s gym 2008 Logo History
Gold's Gym was founded in 1965 by Joe Gold in Venice, California. The chain became widely associated with bodybuilding culture and has used the muscular-silhouette emblem as a core part of its branding for decades.
Frequently asked
What does the central figure represent?
A stylized, solid-black male bodybuilder silhouette holding dumbbells, representing strength and fitness.
What are the primary brand colours?
Bright yellow (primary) combined with black; a dark gray appears as an outline/shadow.
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