Gruppo Generali Logo
Left of a horizontal layout is a rounded-square badge with a red outline and a red line-drawn heraldic winged lion standing on a rectangular platform and holding an open book. The badge background is white. To the right is a large, uppercas...
Logo
About Gruppo Generali
Left of a horizontal layout is a rounded-square badge with a red outline and a red line-drawn heraldic winged lion standing on a rectangular platform and holding an open book. The badge background is white. To the right is a large, uppercase serif wordmark reading "GENERALI" in the same red hue, set on a white background.
The mark is a two-part lockup (symbol + wordmark) with a traditional, heraldic illustration style for the lion and a classic serif type for the company name, producing a formal, corporate appearance.
What's in it: winged lion open book
Shapes: rounded square (badge) rectangular wordmark area heraldic emblem
Style: heraldic classic minimal palette illustrative emblem serif wordmark
Text in logo: GENERALI
Heraldic winged lion holding a book (a traditional Venetian/crest motif) suggesting authority and a historic or institutional identity.
Colors
Extracted from the image. How we pick the colors →
Gruppo Generali Logo History
Assicurazioni Generali (Gruppo Generali) is an Italian insurance group founded in Trieste in 1831. Its logo uses the Lion of Saint Mark, a Venetian heraldic symbol historically associated with the company and the region.
Frequently asked
What animal is shown in this logo?
A winged lion holding an open book (a heraldic motif).
What industry uses this logo?
This logo belongs to an insurance / financial services company.
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