Guess Logo

A downward-pointing (inverted) equilateral triangle with a thick red border and a white interior. At the top inside the triangle is a black serif wordmark reading "GUESS®" with smaller black text "U.S.A." beneath it. Centered in the lower...

Logo

Red-bordered inverted triangle with 'GUESS®' and 'U.S.A.' and a large red question mark in the center.
Guess logo

About Guess

A downward-pointing (inverted) equilateral triangle with a thick red border and a white interior. At the top inside the triangle is a black serif wordmark reading "GUESS®" with smaller black text "U.S.A." beneath it.

Centered in the lower portion of the triangle is a large red question mark pointing down toward a small solid red inverted triangle at the tip; the words "WASHED" and "JEANS" run vertically along the left and right inner edges of the triangle, respectively, and small numerical marks appear near the base.

What's in it: question mark registered trademark symbol (®)

Shapes: downward-pointing triangle triangular border small inverted triangle vertical side text

Style: bold geometric emblem high-contrast retro

Text in logo: GUESS® U.S.A.

The prominent question mark visually evokes curiosity or questioning; the inverted triangle functions like a badge or label.

Colors

Extracted from the image. How we pick the colors →

Red
#E4002B · primary
White
#FFFFFF · secondary
Black
#000000 · accent

Frequently asked

Which industry uses this logo?

It is used by a fashion/apparel brand known for jeans.

What are the main colors?

Bright red, white, and black.

What central symbol is in the logo?

A large red question mark pointing down toward a small inverted triangle.

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