Guinness World Records Logo
A circular badge-style emblem: a deep navy roundel with a thinner bright teal outer ring and white edging. Around the navy ring, the uppercase wordmark "GUINNESS WORLD RECORDS" is set in bold white sans-serif, curved to follow the circle....
Logo
About Guinness World Records
A circular badge-style emblem: a deep navy roundel with a thinner bright teal outer ring and white edging. Around the navy ring, the uppercase wordmark "GUINNESS WORLD RECORDS" is set in bold white sans-serif, curved to follow the circle.
Centered inside the ring is a gold five-point star sitting above a simplified dark-blue pedestal/column motif with a thin teal highlight across its top. A small registered ® symbol appears near the lower-right of the outer ring.
What's in it: star pedestal / column
Shapes: circular badge ring star stylized column / pedestal wordmark (curved)
Style: badge emblem minimalist geometric corporate
Text in logo: GUINNESS WORLD RECORDS
A star above a pedestal — visually evokes achievement, records, awards and authority.
Colors
Extracted from the image. How we pick the colors →
Guinness World Records Logo History
Originally published in 1955 by the Guinness brewery as The Guinness Book of Records; it later evolved into Guinness World Records, the reference authority for documented world records.
Frequently asked
What shapes are in this logo?
A circular ring containing a gold star above a stylized pedestal/column, plus curved uppercase wordmark text.
What are the primary colours?
Deep navy (primary), white (text), with teal and gold accents.
What does the emblem suggest?
Visually it suggests achievement, awards and official record-keeping (star over a pedestal).
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