Harrods Logo

A black, calligraphic script wordmark composed of connected, flowing letterforms that spell a single word. The lettering has pronounced swashes and a slightly condensed feel with a tall initial letter and lowered terminals on several charac...

Logo

Black calligraphic script wordmark reading 'Harrods' on white background.
Harrods logo

About Harrods

A black, calligraphic script wordmark composed of connected, flowing letterforms that spell a single word. The lettering has pronounced swashes and a slightly condensed feel with a tall initial letter and lowered terminals on several characters.

The mark is monochrome (black on a white background) and purely typographic with no additional symbols or shapes. Overall it reads as an elegant, traditional handwritten logo aimed at conveying refinement.

Shapes: script wordmark connected letterforms

Style: calligraphic handwritten elegant classic monochrome wordmark

Text in logo: Harrods

Elegant, traditional luxury conveyed through calligraphic script and refined letterforms.

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Frequently asked

What text appears in the logo?

The wordmark reads 'Harrods' in a connected calligraphic script.

Are there any symbols or icons?

No — the logo is purely typographic with no separate symbol or icon.

What are the main colours?

The logo is monochrome: black lettering on a white background.

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