Heinz Tomato Ketchup Logo

Logo

Heinz Tomato Ketchup logo

About Heinz Tomato Ketchup

A keystone-shaped badge (upright shield with a slightly concave top) with a white central panel and multiple layered borders: thin green inner band, a gold/brown mid-band, and a thicker red outer outline. The badge has a bold black serif wordmark 'HEINZ' arched across the top inside the white panel.

Centered below the top wordmark is large stacked black text reading 'TOMATO KETCHUP'. Smaller red measurement text appears beneath that, and a small green leaf-shaped emblem near the bottom contains the word 'HEINZ' above the line '57 VARIETIES'. The label uses high-contrast flat colors and traditional serif type for a heritage product look.

What's in it: leaf

Shapes: keystone-shaped badge layered border bands arched top wordmark stacked wordmark

Style: classic heritage badge serif wordmark flat colors

Text in logo: HEINZ EST'D 1869 TOMATO KETCHUP e 2800ml - 3.3 kg HEINZ 57 VARIETIES

Evokes a condiment product (ketchup) and brand heritage/tradition through the keystone badge, 'EST'D 1869' and '57 VARIETIES' elements.

Colors

Extracted from the image. How we pick the colors →

White

#FFFFFF · primary

Black

#000000 · secondary

Ketchup red

#E21C2D · accent

Leaf green

#009944 · secondary

Gold/brown

#B07A3B · accent

Heinz Tomato Ketchup Logo History

H. J. Heinz Company, commonly known as Heinz, was founded in 1869. The keystone-shaped label and the "57 Varieties" slogan are long-standing elements of the brand's heritage packaging.