Hilfiger Denim Logo

Logo

Hilfiger Denim logo

About Hilfiger Denim

The logo is a two-line, uppercase wordmark set in a bold geometric sans-serif. On the top line is the word "HILFIGER" in a deep navy; beneath and slightly offset sits a long horizontal navy bar with a small solid red rectangle (flag-like) inset at the bar's right end, and to the right of that bar is the word "DENIM" in the same navy.

Overall the layout is clean and minimal: strong navy letterforms and a simple horizontal stripe/rectangular block in red create a compact, heritage-inspired mark that pairs a wordmark with a small flag/stripe motif.

What's in it: flag-like rectangle

Shapes: uppercase wordmark horizontal rectangle / stripe small rectangle (flag-like)

Style: minimalist modern bold sans-serif flat geometric

Text in logo: HILFIGER DENIM

The small red rectangle alongside a navy stripe reads as a flag/brand stripe, evoking a classic, heritage/nautical denim aesthetic.

Colors

Extracted from the image. How we pick the colors →

Navy

#203A5A · primary

White

#FFFFFF · secondary

Red

#D72631 · accent

Hilfiger Denim Logo History

Hilfiger Denim is the denim-focused sub-brand/diffusion line of Tommy Hilfiger, used for casual and denim collections under the Tommy Hilfiger umbrella.