HKS Evolution Logo
A monochrome horizontal wordmark: the left side displays the bold, condensed uppercase letters "HKS" in black with a slight forward slant. To the right, aligned on the baseline, is a much smaller, thin lowercase wordmark reading "evolution"...
Logo
About HKS Evolution
A monochrome horizontal wordmark: the left side displays the bold, condensed uppercase letters "HKS" in black with a slight forward slant. To the right, aligned on the baseline, is a much smaller, thin lowercase wordmark reading "evolution" in a narrow sans-serif.
The overall composition is minimalist and compact, using only black (text) on a white background and relying on contrast and weight differences between the two parts to create hierarchy and a sense of forward motion.
Shapes: wordmark horizontal layout condensed uppercase block lowercase logotype
Style: minimalist monochrome bold condensed italic/slanted sans-serif corporate performance-oriented
Text in logo: HKS evolution
The bold, forward-slanted 'HKS' plus the smaller 'evolution' suggests speed, motion and performance — visual themes common to automotive and motorsport branding.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
Are there any pictorial symbols or icons in this logo?
No — the logo is a typographic wordmark consisting of 'HKS' and a smaller 'evolution' wordmark.
What colors does the logo use?
Pure black text on a white background (monochrome).
What industry is this style associated with?
The compact, slanted, high-contrast style is commonly used in automotive and motorsport branding.
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