H&M, H and M Logo

Logo

H&M, H and M logo

About H&M, H and M

A bold, brush‑script wordmark showing the uppercase letters "H" and "M" joined by a small ampersand. The characters are slanted/italic and rendered in a single solid red tone with visible stroke tapering and rounded brush terminals that give a hand‑painted feel.

The layout is compact: the ampersand sits lower and smaller between the two large letters, and the overall mark is flat (no gradients or outlines) on a light background, emphasizing a casual, energetic handwritten style.

What's in it: ampersand

Shapes: wordmark uppercase letters slanted/italic layout handwritten/brush strokes ampersand

Style: handwritten brush script bold slanted flat

Text in logo: H&M

Handwritten/brush lettering that conveys casual, energetic, youthful fashion/retail identity.

Colors

Extracted from the image. How we pick the colors →

Brand red

#D72A2A · primary

White (background)

#FFFFFF · secondary

H&M, H and M Logo History

H&M is the common name for Hennes & Mauritz, a Swedish clothing retailer founded as Hennes in 1947 by Erling Persson; it became Hennes & Mauritz (H&M) after acquiring Mauritz Widforss in 1968 and is headquartered in Stockholm.