[HOONIGAN] Logo

A bold, all-caps wordmark set inside square bracket characters: the text reads [HOONIGAN]. The letterforms use a stencil-like, condensed sans-serif with rectangular cutouts and heavy vertical strokes. The wordmark and brackets are white aga...

Logo

Bold white stencil wordmark "[HOONIGAN]" in square brackets on a black rectangular background.
[HOONIGAN] logo

About [HOONIGAN]

A bold, all-caps wordmark set inside square bracket characters: the text reads [HOONIGAN]. The letterforms use a stencil-like, condensed sans-serif with rectangular cutouts and heavy vertical strokes. The wordmark and brackets are white against a solid black rectangular background, producing high contrast and a compact horizontal lockup.

Overall the mark is minimalist and industrial in feel — no additional imagery, just the framed wordmark. The brackets act as a visual frame, emphasizing the single-word identity and giving the composition a contained, badge-like appearance.

Shapes: rectangle (background) square brackets wordmark

Style: bold stencil industrial minimalist monochrome wordmark

Text in logo: [HOONIGAN]

Evokes an aggressive, rugged motorsport/industrial attitude through stencil letterforms and a framed, badge-like presentation.

Categories

Automotive and Cars
Hoonigan Monster Auto And Moto United States

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

[HOONIGAN] Logo History

Hoonigan is an automotive lifestyle and media brand closely associated with rally driver Ken Block; it is known for car-culture content, apparel and motorsport marketing under the Hoonigan name.

Frequently asked

Does the logo include any symbols besides the word?

No — it is a framed wordmark: the only graphic elements are the square brackets and the HOONIGAN text.

What colours are used?

Pure black background (#000000) with white text (#FFFFFF).

What style is the type?

A condensed, stencil-like sans-serif — heavy, industrial and high-contrast.

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