Hooters Logo
A bold, rounded uppercase orange wordmark reading "HOOTERS" is front and center. The two central O letters are stylized as large white circular eyes with orange outlines, visually integrated with a detailed, brown ink-style owl illustration...
Logo
About Hooters
A bold, rounded uppercase orange wordmark reading "HOOTERS" is front and center. The two central O letters are stylized as large white circular eyes with orange outlines, visually integrated with a detailed, brown ink-style owl illustration positioned behind and slightly to the left of the wordmark.
The owl is rendered in a hand-drawn, vintage illustration style with darker brown linework and lighter cream-filled areas for the body. The composition is two-tone (orange and brown/cream) and combines a playful, chunky typographic mark with a realistic animal sketch.
What's in it: owl
Shapes: wordmark owl illustration circular eye shapes rounded letterforms
Style: playful vintage illustration bold rounded wordmark two-tone overlay
Text in logo: HOOTERS
An owl motif whose eyes are used as the double O letters, visually evoking an owl/eyes motif (nocturnal/watchful associations apparent from the illustration).
Colors
Extracted from the image. How we pick the colors →
Hooters Logo History
Hooters is a U.S.-based casual dining restaurant chain founded in 1983, known for its casual American menu and an owl-themed logo combining a wordmark with an owl mascot.
Frequently asked
What animal is shown in the logo?
A detailed owl illustration appears behind the wordmark; its eyes are used for the two central O letters.
What are the primary colors?
A bright orange for the wordmark and a dark brown/cream for the owl illustration.
What industry is this logo associated with?
Casual dining / restaurant.
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