Ibis Hotels Logo
A bold red, slightly concave rounded-square (a cushion-like squircle) fills the mark. Centered on the red field is the lowercase white wordmark “ibis” in a simple, rounded sans-serif; beneath it, in much smaller uppercase letters, is the wo...
Logo
About Ibis Hotels
A bold red, slightly concave rounded-square (a cushion-like squircle) fills the mark. Centered on the red field is the lowercase white wordmark “ibis” in a simple, rounded sans-serif; beneath it, in much smaller uppercase letters, is the word “HOTELS” also in white.
The design is flat and minimal: high-contrast white text on a saturated red background with subtly indented sides that give the square a pillow-like appearance. No additional graphics, gradients or outlines are present beyond a faint darker edge at the corners.
Shapes: rounded square with concave sides wordmark
Style: minimalist flat bold rounded wordmark
Text in logo: ibis HOTELS
The concave rounded-square resembles a pillow or cushion, evoking comfort and hospitality.
Colors
Extracted from the image. How we pick the colors →
Ibis Hotels Logo History
Ibis is an economy hotel brand owned by Accor; launched in the 1970s and expanded into a global network of budget/midscale hotels.
Frequently asked
Who owns the ibis brand?
Ibis is owned by the Accor hospitality group.
What does the red cushion shape represent?
Visually it resembles a pillow or cushion, suggesting comfort and hospitality.
Is there text in the logo?
Yes — the lowercase wordmark 'ibis' with smaller uppercase 'HOTELS' beneath it.
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