IBM Logo
A bold, uppercase wordmark reading "IBM" constructed entirely from evenly spaced horizontal blue bars separated by white gaps. The letterforms are geometric and rectilinear: the "I" is a column of stacked bars, the "B" is formed by stacked...
Logo
About IBM
A bold, uppercase wordmark reading "IBM" constructed entirely from evenly spaced horizontal blue bars separated by white gaps. The letterforms are geometric and rectilinear: the "I" is a column of stacked bars, the "B" is formed by stacked bars with white negative-space breaks creating the two bowls, and the "M" is shaped from vertical and diagonal negative-space interruptions within the stripes.
The design uses a single medium-dark corporate blue for the bars on a white background. The overall look is minimalist, flat and typographic, with the stripe pattern producing a sense of rhythm and continuity across the three letters.
What's in it: letterforms (I, B, M)
Shapes: uppercase wordmark horizontal stripes rectilinear letterforms negative-space breaks
Style: minimalist geometric flat corporate retro
Text in logo: IBM
Colors
Extracted from the image. How we pick the colors →
IBM Logo History
The striped IBM wordmark was created as a corporate identity by graphic designer Paul Rand and introduced in 1972 as a revision of earlier solid-letter marks; the horizontal bars were intended to modernize the mark and convey dynamism.
Frequently asked
Who designed this logo?
The striped IBM wordmark was designed by Paul Rand and introduced in 1972.
What do the horizontal stripes represent?
Visually, the horizontal bars create rhythm and imply motion or modernity; they also function as a distinctive typographic treatment for the IBM wordmark.
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