idea Logo

A bright yellow rounded-rectangle tag with a diagonal cut at the bottom-right corner forms the background, outlined by a thin black border. On the left sits a stylized blue exclamation mark composed of a narrow vertical bar and a small squa...

Logo

Black italic 'idea™' wordmark with a blue exclamation mark on a yellow rounded rectangle tag.
idea logo

About idea

A bright yellow rounded-rectangle tag with a diagonal cut at the bottom-right corner forms the background, outlined by a thin black border. On the left sits a stylized blue exclamation mark composed of a narrow vertical bar and a small square dot. To its right is the lowercase wordmark "idea" in bold, black italic sans-serif; a small superscript ™ appears after the wordmark.

The layout is flat and minimal: the dominant element is the yellow tag, with the blue exclamation acting as a distinctive punctuation mark and the black italic wordmark providing the brand name. Proportions give the wordmark most horizontal space while the exclamation mark provides a vertical accent at the left edge.

What's in it: exclamation mark tag/label shape

Shapes: rounded rectangle (tag) diagonal-cut corner vertical bar small square/dot italic wordmark

Style: flat minimalist bold italic modern

Text in logo: idea™

The blue exclamation mark suggests energy or emphasis; the yellow tag-like rounded rectangle reads as a label or badge, giving a friendly, attention-grabbing appearance.

Colors

Extracted from the image. How we pick the colors →

Yellow background
#FFE600 · primary
Black wordmark & border
#000000 · secondary
Blue exclamation
#00A3E0 · accent

idea Logo History

This is the logo previously used by Idea (Idea Cellular), an Indian mobile network operator. Idea later merged with Vodafone India and the combined company operates as Vodafone Idea (branded Vi); the standalone "Idea" branding was used prominently before the merger.

Frequently asked

What brand uses this logo?

This is the logo formerly used by Idea (Idea Cellular), an Indian mobile network operator.

Is this logo still used?

After Idea merged with Vodafone India the combined company now operates as Vodafone Idea (branded Vi); the standalone Idea logo was used prior to and around the time of that merger.

Similar logos