IDI Logo
A circular badge composed of concentric rings: a thick outer red ring, a thinner red inner ring, and a white field at the center. Centered on the white field is a bold black wordmark reading "IDI" in tall, blocky characters; the two outer l...
Logo
About IDI
A circular badge composed of concentric rings: a thick outer red ring, a thinner red inner ring, and a white field at the center. Centered on the white field is a bold black wordmark reading "IDI" in tall, blocky characters; the two outer letters appear as vertical rectangular forms with the middle 'D' formed by negative space around a central vertical element.
Superimposed over the central letter is a black rod with a single snake coiling around it; the snake's head points left near the top of the circle. The design is flat, high-contrast, and emblematic, combining the wordmark and a medical-style serpent-and-staff symbol inside the circular red-and-white badge.
What's in it: snake staff (rod)
Shapes: circle concentric rings vertical rectangular wordmark vertical staff
Style: emblem flat bold minimalist high-contrast
Text in logo: IDI
Evokes medical/healthcare imagery (snake wrapped around a staff) and an authoritative badge or seal.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What is the coiled snake and staff?
Visually it is a single snake coiled around a vertical rod (commonly associated with medical symbolism).
What are the main colours used?
Bright red, white, and black.
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