illy Logo
A bright red square contains a white, flowing lowercase script wordmark reading "illy." The letters are bold with rounded, brush-like strokes; the dot over the first "i" is an oval detached from the stem. The script tilts slightly to the ri...
Logo
About illy
A bright red square contains a white, flowing lowercase script wordmark reading "illy." The letters are bold with rounded, brush-like strokes; the dot over the first "i" is an oval detached from the stem. The script tilts slightly to the right and fills most of the square, leaving narrow red margins.
The composition is simple and flat (no gradients or outlines): a high-contrast white hand-drawn wordmark set against a solid red background, producing a compact, badge-like appearance.
Shapes: square background script wordmark rounded strokes
Style: script handwritten minimalist bold flat
Text in logo: illy
Handwritten/script style suggests a signature-like, approachable and energetic identity; high-contrast red/white conveys boldness and visibility.
Colors
Extracted from the image. How we pick the colors →
illy Logo History
Illy (illycaffè) is an Italian coffee company founded in Trieste in 1933 by Francesco Illy, known worldwide for premium espresso and its red square wordmark.
Frequently asked
Which company uses this logo?
This is the logo of Illy (illycaffè), the Italian coffee company.
What are the logo's colors?
A solid red background (#EC1C24) with a white script wordmark.
What does the logo's style convey?
The handwritten script suggests a signature-like, approachable identity; the red background adds energy and strong visibility.
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