ING Logo
Uppercase serif wordmark "ING" rendered in a dark blue sits to the left of a stylised orange lion. The lion is drawn in a simplified, slightly heraldic pose lying on its belly with a curled tail, visible paws and white internal line details...
Logo
About ING
Uppercase serif wordmark "ING" rendered in a dark blue sits to the left of a stylised orange lion. The lion is drawn in a simplified, slightly heraldic pose lying on its belly with a curled tail, visible paws and white internal line details that define mane and features.
The composition is a horizontal lockup: the bold blue letters are visually balanced by the bright orange mascot to the right. The logo uses flat, solid fills with no gradients and a high-contrast palette (deep blue, vivid orange, white details).
What's in it: lion
Shapes: wordmark lion illustration horizontal lockup
Style: serif wordmark flat minimalist mascot corporate
Text in logo: ING
A heraldic-style lion (strength, protection, heritage) positioned beside a corporate wordmark.
Colors
Extracted from the image. How we pick the colors →
ING Logo History
ING Group is a Dutch multinational banking and financial services corporation formed in 1991 (from a merger of Nationale-Nederlanden and NMB Postbank). The lion motif references Dutch heraldry and has been a long-standing element in ING's branding.
Frequently asked
What does the lion in the logo represent?
Visually it’s a stylised heraldic lion, commonly used to convey strength, protection and Dutch heritage.
Is there text in the logo?
Yes — the uppercase serif wordmark "ING" appears in dark blue to the left of the lion.
What are the logo colours?
The mark uses a deep blue for the wordmark, a vivid orange for the lion, and white for internal line details.
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