Itaipava (new) Logo

A shield-shaped, cream background badge with a thin triple-line border (red, gold, thin brown). Dominating the mark is a large, bold, red serif wordmark reading "ITAIPAVA" with gold outlining and a subtle beveled/embossed look. Above the wo...

Logo

Bold red 'ITAIPAVA' serif wordmark on cream shield with gold laurel, circular seal and script tagline.
Itaipava (new) logo

About Itaipava (new)

A shield-shaped, cream background badge with a thin triple-line border (red, gold, thin brown). Dominating the mark is a large, bold, red serif wordmark reading "ITAIPAVA" with gold outlining and a subtle beveled/embossed look. Above the wordmark is the small uppercase word "CERVEJA" and below it a cursive/script tagline that reads "A pura cerveja de Petrópolis."

Near the lower edge is a semicircular spray of stylized gold barley/wreath leaves flanking a small circular brewery seal/medallion which contains a tiny crown and text. The overall composition is symmetrical and ornamental, combining a strong central wordmark with heraldic/badge elements.

What's in it: laurel/barley leaves circular brewery seal/medallion crown (in seal)

Shapes: curved shield/badge wordmark circular seal/medallion symmetrical laurel/barley spray thin border lines

Style: traditional ornamental badge bold serif script tagline vintage/premium

Text in logo: CERVEJA; ITAIPAVA; A pura cerveja de Petrópolis; (small seal text:) CERVEJARIA PETRÓPOLIS

Visual cues (laurel/barley, crown, medallion, serif wordmark) convey tradition, heritage and a premium/award-like beer identity.

Categories

Food and Drink
Food And Drinks Brazil Itaipava New Logo/Redesign

Colors

Extracted from the image. How we pick the colors →

Deep red
#C11B1B · primary
Gold
#D8A43A · accent
Cream/ivory background
#FFF8EE · secondary
Dark brown/near-black (text outlines)
#2A2A2A · accent

Frequently asked

What are the main colors in this logo?

Primary deep red (#C11B1B), gold (#D8A43A), cream/ivory background (#FFF8EE) and dark brown/near-black outlines (#2A2A2A).

What text appears on the logo?

Visible text: 'CERVEJA' (small uppercase), main wordmark 'ITAIPAVA', and the script tagline 'A pura cerveja de Petrópolis'. The circular seal reads 'CERVEJARIA PETRÓPOLIS' in small type.

What visual elements identify it as a beer brand?

Elements include stylized barley/laurel sprays, a circular brewery seal with a crown, and traditional serif typography giving a heraldic/brewery badge feel.

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