Jagermeister Logo

About Jagermeister

Centered on a solid black background is an orange circular emblem containing a detailed black line-art stag's head facing forward. A Latin cross sits between the stag's antlers; radiating lines (rays) fill the circle behind the stag. Below the circle is the brand wordmark in a serif/logotype style (the 'Jägermeister' name). The mark reads as a traditional, heraldic-style emblem with high contrast between the bright orange disk and black illustration and text.

The artwork inside the circle is intricate line work (antlers, facial detail and radiating rays) giving a vintage/hunting-emblem feel. The overall composition pairs a bold geometric circle with detailed figurative line art and a prominent wordmark beneath it.

What's in it: stag head (deer) cross antlers

Shapes: circle wordmark radial rays detailed emblem (figurative)

Style: heraldic vintage detailed line art emblem high-contrast

Text in logo: Jägermeister

A stag's head with a cross between its antlers, visually evoking hunting, tradition and a sacred/heraldic motif.