Jaguar Logo

A solid black silhouette of a leaping big cat shown in profile, facing right. The animal is elongated with outstretched front and hind legs and an extended tail; the shape is a single flat form with no internal detail or shading. The mark...

Logo

Black silhouette of a leaping jaguar facing right on a white background.
Jaguar logo

About Jaguar

A solid black silhouette of a leaping big cat shown in profile, facing right. The animal is elongated with outstretched front and hind legs and an extended tail; the shape is a single flat form with no internal detail or shading.

The mark is strictly monochrome and horizontally oriented, conveying forward motion and dynamism. There is no wordmark or additional graphical element in the image.

What's in it: leaping jaguar (big cat)

Shapes: leaping animal silhouette profile view horizontal orientation

Style: minimalist monochrome silhouette flat dynamic

Evokes speed, agility and power through the leaping feline pose.

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Jaguar Logo History

Jaguar is a British luxury automotive marque that originated from the Swallow Sidecar Company founded in 1922 by William Lyons and William Walmsley; the company adopted the Jaguar name after World War II (circa 1945). Jaguar was acquired by Ford in 1989 and later sold to Tata Motors in 2008, becoming part of Jaguar Land Rover.

Frequently asked

Is there any text in this logo?

No — this image contains only a black silhouette of a leaping jaguar with no wordmark.

What does the leaping cat symbolize?

The leaping feline visually suggests speed, agility and power.

Which industry uses this logo?

Automotive — it is associated with the Jaguar luxury car brand.

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