Jim Beam Logo

Logo

Jim Beam logo

About Jim Beam

A bold, arched serif wordmark reading "JIM BEAM" sits at the top in a warm gold/tan with a slight dark outline or drop shadow. Centered beneath the wordmark is a round red seal or medallion containing a white, capital letter "B" at its center and a thin white ring of small text around it. Two short ribbon tails in the same gold/tan hue extend downward from the lower edge of the seal.

The overall look is vintage/badge-like: heavy serif lettering, an embossed or slightly textured appearance on the seal and ribbons, and a restrained palette of black, gold/tan, red and white that gives a classic, heritage feel.

What's in it: wax-style seal / circular medallion ribbon letter 'B'

Shapes: arched wordmark circle (seal/medallion) ribbon tails lettermark

Style: vintage serif wordmark badge embossed/engraved texture limited palette

Text in logo: JIM BEAM

A traditional seal or medallion with ribbon evokes heritage, quality and an established brand identity (seal-of-approval style).

Colors

Extracted from the image. How we pick the colors →

Black / dark outline

#000000 · primary

Gold / tan

#B5954F · primary

Red (seal)

#D2332B · accent

White (lettering in seal)

#FFFFFF · accent

Jim Beam Logo History

Jim Beam is an American bourbon whiskey brand dating to 1795; the Beam family name is associated with the distillery and the brand is currently part of Beam Suntory.

Frequently asked

What text appears in the logo?

The prominent wordmark reads 'JIM BEAM' in arched, uppercase serif letters. The central seal contains a white capital 'B' and a small ring of text around it.

What are the main colors?

Primary colors visible are black (outline/shadow), a warm gold/tan for the wordmark and ribbon, a bright red for the circular seal, and white for the 'B' and small seal text.

What does the circular element look like?

It appears as a red wax-style seal or medallion with a white 'B' at center, encircled by small white text and paired with two gold ribbon tails beneath.