Johnnie Walker Black Label Logo
A diagonal, rounded-rectangle badge rendered on a dark (near-black) field with a narrow gold border along the top-right and bottom-left edges. Centered and slightly angled to match the badge, a gold silhouette of a striding dapper gentleman...
Logo
About Johnnie Walker Black Label
A diagonal, rounded-rectangle badge rendered on a dark (near-black) field with a narrow gold border along the top-right and bottom-left edges. Centered and slightly angled to match the badge, a gold silhouette of a striding dapper gentleman wearing a top hat and carrying a cane dominates the composition.
Across the centre is a two-line serif wordmark: a smaller gold "Johnnie Walker" set diagonally above a larger cream/ivory "BLACK LABEL" in uppercase. The overall look is formal, vintage-luxury, and balanced around the walking-man silhouette and the angled badge shape.
What's in it: striding gentleman (walking man) with top hat and cane
Shapes: diagonal rounded parallelogram (badge) silhouette wordmark (angled) narrow border band
Style: classic luxury vintage silhouette badge
Text in logo: Johnnie Walker BLACK LABEL
The striding gentleman (top-hatted man with cane) evokes movement/forward progress and a heritage, premium character; gold on black signals luxury and premium spirits.
Colors
Extracted from the image. How we pick the colors →
Johnnie Walker Black Label Logo History
Johnnie Walker is a Scottish blended whisky brand founded by John Walker in Kilmarnock in the early 19th century. The Black Label expression is one of the brand's long-standing blended Scotch labels positioned as a premium offering.
Frequently asked
What object is shown in this logo?
A gold silhouette of a striding gentleman wearing a top hat and carrying a cane.
What does the color scheme suggest?
The gold-on-black palette conveys luxury, heritage and a premium spirits product.
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