Johnnie Walker new Logo
A black silhouette of a well-dressed man striding forward: he wears a top hat, a tailcoat and boots, and holds a cane angled forward. The figure is a simple solid silhouette with no interior detail, posed mid-step to convey motion. Beneath...
Logo
About Johnnie Walker new
A black silhouette of a well-dressed man striding forward: he wears a top hat, a tailcoat and boots, and holds a cane angled forward. The figure is a simple solid silhouette with no interior detail, posed mid-step to convey motion.
Beneath the figure is an all-caps serif wordmark reading "JOHNNIE WALKER." (including a terminal period). The layout is monochrome and minimal — the pictorial mark sits above the centered wordmark on a white background.
What's in it: man top hat cane tailcoat
Shapes: silhouette figure upright walking pose wordmark
Style: classic minimalist monochrome silhouette serif wordmark
Text in logo: JOHNNIE WALKER.
Evokes forward motion, progress and traditional elegance through the striding figure and formal attire.
Colors
Extracted from the image. How we pick the colors →
Johnnie Walker new Logo History
Johnnie Walker is a Scotch whisky brand founded from John Walker's grocery/wholesale business in the early 19th century; the Striding Man illustration was created as the brand emblem in the early 20th century (commonly attributed to cartoonist Tom Browne, 1908) and has been used as the company's iconic mark since then.
Frequently asked
What objects appear in the logo?
A solid black silhouette of a walking man wearing a top hat and tailcoat, holding a cane, above an all-caps serif wordmark.
What colors are used?
Monochrome: black mark and text on a white background.
What does the image visually convey?
The striding figure visually conveys motion, progress and a traditional, refined character.
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