Johnnie Walker Red Label Logo
A tilted, rounded-corner rectangular red label framed by a thin black outline and a darker inner border. Across the centre sits a gold silhouette of a striding man wearing a top hat and carrying a cane. Overlaid on the figure are two word...
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About Johnnie Walker Red Label
A tilted, rounded-corner rectangular red label framed by a thin black outline and a darker inner border. Across the centre sits a gold silhouette of a striding man wearing a top hat and carrying a cane.
Overlaid on the figure are two wordmarks: a cream-colored cursive "Johnnie Walker" angled along the upper portion, and a larger cream serif "Red Label" slanted across the middle. The overall composition is skewed diagonally to the right, giving a sense of forward motion.
What's in it: striding man (top hat and cane)
Shapes: skewed rounded rectangle thin outline wordmark silhouette
Style: classic vintage wordmark + pictorial flat colors angled/skewed layout
Text in logo: Johnnie Walker Red Label
The striding man silhouette visually evokes forward motion and progress; the red label and classic typography suggest boldness and traditional/premium character.
Colors
Extracted from the image. How we pick the colors →
Johnnie Walker Red Label Logo History
Johnnie Walker is a Scotch whisky brand that originated in the 19th century in Kilmarnock, Scotland; it is currently owned by Diageo. "Red Label" is one of the brand's blended whisky variants and is commonly used as a distinct product label.
Frequently asked
What product does this logo represent?
A Johnnie Walker whisky product variant called Red Label (Scotch whisky).
Who owns the Johnnie Walker brand?
The brand is owned by Diageo.
What are the main colours in the logo?
Deep red background, gold for the striding man, cream/off-white for the wordmarks, and black outlines.
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