Jordan Air Logo

A solid red silhouette of a leaping basketball player with arms and legs outstretched, centered on a black background. The figure is rendered as a flat, high-contrast icon occupying most of the canvas. White, widely spaced capital letters...

Logo

Red silhouette of a leaping basketball player on black background with spaced 'AIR' text.
Jordan Air logo

About Jordan Air

A solid red silhouette of a leaping basketball player with arms and legs outstretched, centered on a black background. The figure is rendered as a flat, high-contrast icon occupying most of the canvas.

White, widely spaced capital letters "AIR" appear behind or beside the silhouette (parts of letters are obscured by the figure), creating a layered, high-impact sports wordmark look.

What's in it: leaping basketball player silhouette

Shapes: silhouette spread-limbs (X-shaped) pose wordmark (spaced letters) negative space

Style: minimalist flat bold sporty iconic

Text in logo: AIR

Evokes athleticism, leaping/jump, dynamic motion and basketball/sports performance through a high-contrast action silhouette.

Categories

Sports
Jordan Air Fashion Sports United States Jordan Air

https://www.nike.com/jordan

Colors

Extracted from the image. How we pick the colors →

Vivid red
#E21B23 · primary
Black
#000000 · secondary
White
#FFFFFF · accent

Jordan Air Logo History

This is the Jumpman emblem used by Nike's Air Jordan (Jordan Brand) product line since the late 1980s — a stylized silhouette used to signify the brand's basketball heritage.

Frequently asked

Which brand uses this logo?

The logo is the Jumpman emblem used by Nike's Air Jordan / Jordan Brand line.

What does the silhouette represent?

A stylized leaping basketball player, intended to convey jump, athleticism and basketball heritage.

Similar logos