Jose Cuervo Logo

Logo

Jose Cuervo logo

About Jose Cuervo

A horizontal, plaque-like label with a black interior and a double outline: a thin red edge inside a thicker gold border. Centered on the black field is a white, ornate gothic-style wordmark reading "Jose Cuervo" in a high-contrast blackletter/Fraktur-like type. Small decorative circular rosettes (flower-like medallions) appear at each short end of the plaque, filled red with gold detailing.

The overall look is traditional and label-like, using strong contrast (black and white) plus metallic gold and red accents to create a vintage, premium feel. There is also a small registered ® mark near the top-right of the wordmark area.

What's in it: six-petal rosette (decorative medallion)

Shapes: horizontal rounded plaque rounded rectangular frame circular rosettes wordmark

Style: traditional ornate gothic/blackletter wordmark vintage label high-contrast

Text in logo: Jose Cuervo

The black plaque, gold border and ornate white wordmark visually evoke heritage, tradition and a premium/vintage beverage label.

Colors

Extracted from the image. How we pick the colors →

Black

#000000 · primary

White

#FFFFFF · primary

Gold

#C99A2E · secondary

Red

#C21F2B · accent

Jose Cuervo Logo History

Jose Cuervo is a historic tequila brand originating in Tequila, Jalisco, Mexico; the company traces its commercial tequila production to 1795 and is one of the best-known tequila producers globally.