Juventus 2017 Logo
A very minimal, monochrome emblem made from bold black shapes on a white background. The mark reads as an abstracted letter "J": two parallel vertical bars at left and a thick curved hook at right form a single unified silhouette with negat...
Logo
About Juventus 2017
A very minimal, monochrome emblem made from bold black shapes on a white background. The mark reads as an abstracted letter "J": two parallel vertical bars at left and a thick curved hook at right form a single unified silhouette with negative space between the elements.
The design is flat and geometric with no text, gradients or ornamentation. The overall silhouette suggests a modern monogram or simplified shield while keeping a stark black-and-white contrast.
What's in it: letter J (stylised)
Shapes: monogram two vertical bars curved hook (J-shaped) flat silhouette negative-space composition
Style: minimalist monochrome geometric flat modern
An abstract letterform (J) and parallel stripes; visually evokes a modern monogram and the club's traditional black-and-white striped identity.
Colors
Extracted from the image. How we pick the colors →
Juventus 2017 Logo History
This minimalist black-and-white monogram was adopted by Juventus F.C. as part of a rebrand unveiled in 2017 to create a more modern, globally recognisable identity centered on a stylised 'J' symbol.
Frequently asked
Which club uses this logo?
Juventus Football Club (Juventus F.C.).
When was this mark introduced?
It was introduced in 2017 as part of the club's rebrand.
What does the design reference?
The stylised 'J' and parallel bars reference the club initial and its traditional black-and-white striped colours in a simplified, modern form.
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