Juventus New 2017 Logo

Logo

Juventus New 2017 logo

About Juventus New 2017

Centered on a solid dark (near-black) rectangular field, two bold, white, stylized letter 'J' shapes form the main emblem. The left 'J' has a shorter horizontal top and a curved tail that angles inward; the right 'J' is taller and straighter, the two tails aligning to create a single shield-like pointed base.

Above the emblem is a condensed, all-caps wordmark reading "JUVENTUS" in white. The overall look is stark, geometric and highly minimal — a monochrome, flat composition that reduces a traditional crest into two mirrored letterforms and a stacked wordmark.

What's in it: stylized letter 'J' (double) shield/crest silhouette (implied by joined tails)

Shapes: shield-like emblem pair of stylized 'J' letters stacked wordmark vertical rectangular field

Style: minimalist modern geometric monochrome flat

Text in logo: JUVENTUS

Two stylized 'J' letters arranged to form a modern, simplified shield/crest — visually evoking the club initials and a pared-down emblematic badge.

Colors

Extracted from the image. How we pick the colors →

Near-black background

#1B1B1B · primary

White emblem and wordmark

#FFFFFF · secondary

Juventus New 2017 Logo History

Introduced in 2017 as the redesigned emblem for Juventus Football Club, replacing a more detailed traditional crest with a simplified, typographic and emblematic mark used across the club's branding and merchandise.