Kaufland Logo
A bold red square mark sits at left with a thick black outline and internal black strokes that carve a stylised letter "K" out of the square’s negative space. To the right of the square is a matching red wordmark reading "Kaufland" in a hea...
Logo
About Kaufland
A bold red square mark sits at left with a thick black outline and internal black strokes that carve a stylised letter "K" out of the square’s negative space. To the right of the square is a matching red wordmark reading "Kaufland" in a heavy, geometric sans‑serif typeface.
Overall the design is flat and high-contrast, using large solid color fields and strong straight lines to create a compact monogram plus wordmark lockup.
What's in it: stylised letter K
Shapes: square vertical bar wordmark geometric segments
Style: bold geometric minimalist flat sans-serif
Text in logo: Kaufland
monogram: the letter "K" formed inside a square (brand initial)
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What text appears in the logo?
The wordmark reads "Kaufland".
What are the main colours?
Primary red with black outline accents and white negative space.
What symbol is used in the mark?
A stylised letter 'K' formed inside a red square (monogram).
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