Keep Calm and Carry On Logo
A tall, portrait-oriented poster with a solid red background. Centered near the top is a white, stylised crown silhouette; below it, large white uppercase text is stacked in even, centered lines reading "KEEP CALM" on two lines, a smaller m...
Logo
About Keep Calm and Carry On
A tall, portrait-oriented poster with a solid red background. Centered near the top is a white, stylised crown silhouette; below it, large white uppercase text is stacked in even, centered lines reading "KEEP CALM" on two lines, a smaller middle line "AND", then "CARRY ON" on two lines, all in a bold, geometric sans-serif style.
The layout is highly symmetrical and minimalist: a single flat colour field, a simple emblem at the top, and strong, evenly spaced typographic lines that create a clear vertical rhythm. There are no additional graphics, borders, or gradients.
What's in it: crown
Shapes: upright rectangle crown silhouette stacked wordmark centered vertical layout
Style: vintage propaganda/poster minimalist bold sans-serif symmetrical
Text in logo: KEEP CALM AND CARRY ON
The crown silhouette evokes monarchy/authority; the short imperative text conveys reassurance, steadiness and morale-boosting tone.
Colors
Extracted from the image. How we pick the colors →
Keep Calm and Carry On Logo History
Originally produced in 1939 by the British government's Ministry of Information as a civilian morale poster at the start of World War II. Only limited copies were distributed at the time; the design was rediscovered in the late 20th century and has since been widely reproduced and adapted in popular culture.
Frequently asked
Was this an actual WWII government poster?
Yes — it was created in 1939 by the British government's Ministry of Information as a morale-boosting poster at the start of World War II.
What does the crown represent?
The stylised crown represents the British monarchy/authority, lending an official and reassuring tone to the message.
Can I freely use this design for commercial products?
The image and slogan have been widely reproduced and adapted; check current copyright and licensing for specific uses and jurisdictions before commercial use.
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