Keller Williams Logo

A bold, lowercase red "kw" lettermark sits to the left of a horizontal wordmark. The "kw" is a single, connected glyph with sharp angled strokes on a flat red fill. To the right is a narrow, uppercase sans-serif wordmark reading "KELLERWIL...

Logo

Red lowercase 'kw' lettermark left of dark 'KELLERWILLIAMS.' wordmark.
Keller Williams logo

About Keller Williams

A bold, lowercase red "kw" lettermark sits to the left of a horizontal wordmark. The "kw" is a single, connected glyph with sharp angled strokes on a flat red fill.

To the right is a narrow, uppercase sans-serif wordmark reading "KELLERWILLIAMS." in dark grey/black; the letters are tightly spaced and the overall layout is clean and minimalist with strong contrast between the red initials and the darker company name.

Shapes: lowercase lettermark (kw) horizontal wordmark

Style: modern minimalist flat sans-serif lettermark

Text in logo: KELLERWILLIAMS.

Lowercase initials (kw) as a bold lettermark paired with the full name, conveying a modern, professional corporate identity.

Colors

Extracted from the image. How we pick the colors →

Red
#C8232C · primary
Very dark gray / near black
#1F1F1F · secondary
Medium gray
#7D7D7D · accent

Keller Williams Logo History

Keller Williams Realty was founded in 1983 by Gary Keller and Joe Williams and grew into a large U.S.-based real estate franchise headquartered in Austin, Texas.

Frequently asked

What do the letters 'kw' stand for?

They are the lowercase initials of the company name, Keller Williams.

What industry is this logo for?

This logo represents a real estate brokerage / real estate services company.

What are the primary colours in the logo?

A bold red for the 'kw' initials and a very dark gray/near-black for the wordmark, with a medium gray accent.

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