KENWORTH Logo
A vertical, badge-style emblem with a circular top merged into a long rectangular pillar. The circle contains the white letters "K W" stacked (K above W) centered on a glossy red-to-orange radial gradient; the circle is outlined with a thin...
Logo
About KENWORTH
A vertical, badge-style emblem with a circular top merged into a long rectangular pillar. The circle contains the white letters "K W" stacked (K above W) centered on a glossy red-to-orange radial gradient; the circle is outlined with a thin white ring and a darker red outer border. The pillar below the circle is composed of alternating vertical red and off-white stripes that extend downward from the circle, giving the mark a totem-like appearance.
The mark uses a shiny, slightly beveled look with highlights at the top of the circle and subtle inner shading, producing a three-dimensional, enamelled-badge feel. The overall composition is symmetrical and compact, combining a monogram in a roundel with a striped vertical column beneath it.
What's in it: monogram (letters "KW")
Shapes: round badge (circle) vertical pillar concentric ring vertical stripes monogram block
Style: vintage badge glossy gradient symmetrical monogram
Text in logo: KW
Evokes a vehicle/truck badge or radiator grille — the round monogram and vertical stripes suggest a classic truck emblem or hood ornament.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What letters appear in the logo?
The logo contains the stacked white letters "K" above "W" inside the roundel.
Are there any other words or the full brand name in the mark?
No — the visible text is only the monogram "KW"; there is no full wordmark in this image.
What are the main colours?
Dominant colours are deep red and bright red-orange, with white and a light cream used for the stripes and outlines.
What industry does this emblem suggest?
The badge-style, striped pillar and monogram visually suggest commercial vehicles or heavy trucks.
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