KLM Logo
A bold, uppercase wordmark “KLM” in a bright sky-blue hue sits beneath a simplified geometric crown. The crown is composed of four solid circles (three in a row with a larger circle slightly offset), a short vertical cross above the central...
Logo
About KLM
A bold, uppercase wordmark “KLM” in a bright sky-blue hue sits beneath a simplified geometric crown. The crown is composed of four solid circles (three in a row with a larger circle slightly offset), a short vertical cross above the central circle, and a wide rectangular bar beneath the circles, all rendered in the same blue.
The overall style is flat and highly geometric: heavy, straight-edged letterforms for the wordmark and simple circular and rectangular shapes forming the crown. The composition centers the crown above the three-letter wordmark, giving a compact, stacked arrangement.
What's in it: crown
Shapes: wordmark row of circles horizontal bar cross rectangular bar
Style: minimalist flat geometric bold sans-serif
Text in logo: KLM
A stylized crown placed over the wordmark, visually evoking royalty or a royal charter; the simple geometric forms suggest modernity and clarity.
Colors
Extracted from the image. How we pick the colors →
KLM Logo History
KLM is the flag carrier airline of the Netherlands, founded in 1919 (Koninklijke Luchtvaart Maatschappij). It is one of the world's oldest airlines still operating; the crown element reflects the "Koninklijke" (Royal) designation.
Frequently asked
What company uses this logo?
KLM — the Royal Dutch Airlines (flag carrier of the Netherlands).
What does the crown symbol mean?
The crown visually represents the airline's "Royal" (Koninklijke) status and heritage.
What colour is used in the logo?
A distinctive sky/cerulean blue is used across the crown and wordmark.