Korean Air Logo

About Korean Air

A corporate wordmark reading "KOREAN AIR" in bold, serif-influenced uppercase letters rendered in a strong medium-blue. To the left of the wordmark sits a circular taeguk-like emblem: a two-part red and dark-blue yin-yang style swirl (the Korean taeguk). The whole mark is presented on a dark navy rectangular band; at the far right, a small circular SkyTeam alliance emblem and the word "SKYTEAM" arced above it are visible.

The design is flat and two-dimensional with high contrast between the blue wordmark, the red/blue taeguk, and the dark navy background. The layout reads left-to-right: taeguk emblem, large brand name, then the small alliance insignia at the right edge.

What's in it: taeguk (Korean yin-yang symbol) stylized swirl (SkyTeam roundel)

Shapes: wordmark circle horizontal rectangle (background band) small roundel curved/swirling shapes

Style: corporate clean flat minimalist emblem

Text in logo: KOREAN AIR

The circular red-and-blue taeguk evokes South Korea (the Korean yin-yang symbol); the blue wordmark and roundel imply aviation, sky, and motion.