Las Vegas Nevada Logo

A mid-century diamond-shaped roadside sign with a white interior and a rounded yellow bulb border. A red, eight-point starburst sits atop a short pole above the sign. Across the top, the word "WELCOME" appears as individual red letters set...

Logo

Diamond-shaped white sign reading 'Welcome to Fabulous Las Vegas Nevada' with red starburst and yellow bulb border.
Las Vegas Nevada logo

About Las Vegas Nevada

A mid-century diamond-shaped roadside sign with a white interior and a rounded yellow bulb border. A red, eight-point starburst sits atop a short pole above the sign. Across the top, the word "WELCOME" appears as individual red letters set inside circular silver/gray discs. Below that, small blue uppercase "TO" and a flowing blue script word "Fabulous" lead into a large, bold red uppercase "LAS VEGAS". Underneath, smaller blue uppercase "NEVADA" is centered.

The overall look is retro/neon-sign inspired: strong contrasts (red and blue type on white), circular light-bulb dots outlining the diamond shape, and a mix of sans-serif uppercase and cursive script type that emphasizes a classic 1950s Las Vegas aesthetic.

What's in it: starburst light bulbs circular letter discs sign/placard

Shapes: diamond sign starburst circles (letter discs) row of round bulbs wordmark

Style: retro mid-century neon-sign bold sans-serif script

Text in logo: WELCOME TO Fabulous LAS VEGAS NEVADA

A welcoming, tourist-oriented roadside sign evoking vintage neon-era Las Vegas and mid-century Americana.

Colors

Extracted from the image. How we pick the colors →

Bright red
#E21B1B · primary
White
#FFFFFF · primary
Yellow/gold (bulbs)
#FFD200 · accent
Cerulean blue
#008FD6 · secondary
Light silver/gray
#C7CED6 · secondary

Las Vegas Nevada Logo History

Designed by graphic artist Betty Willis and installed in 1959 at the south end of the Las Vegas Strip as an iconic welcome sign for the city of Las Vegas, Nevada.

Frequently asked

Who designed this sign?

It was designed by Betty Willis and first installed in 1959.

What does the sign represent?

A classic welcome sign for the city of Las Vegas, evoking mid-century neon signage and tourism.

Where was the sign originally installed?

At the south end of the Las Vegas Strip; it has been an iconic roadside landmark since 1959.

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