LATAM Logo

A geometric, ribbon-like icon sits to the left of a two-line wordmark. The icon is made of five stacked, angled ribbon segments that alternate from pink at the top to blue at the bottom, forming an abstract, globe/wing-like shape with a sli...

Logo

LATAM Airlines logo: pink-blue stacked ribbon icon left of navy 'LATAM' with 'AIRLINES' below.
LATAM logo

About LATAM

A geometric, ribbon-like icon sits to the left of a two-line wordmark. The icon is made of five stacked, angled ribbon segments that alternate from pink at the top to blue at the bottom, forming an abstract, globe/wing-like shape with a slight 3D/overlap appearance.

To the right, the brand name appears in a bold, uppercase sans-serif: "LATAM" in a dark navy blue on the top line and smaller, widely spaced "AIRLINES" in the same blue on the second line. The overall look is modern, corporate and aviation-oriented.

What's in it: ribbon globe-like shape

Shapes: abstract ribbon diagonal stripes stacked/stacked mark wordmark (two-line)

Style: modern geometric corporate gradient/duotone sans-serif wordmark

Text in logo: LATAM AIRLINES

Abstract motion/connectivity; the stacked ribbon suggests a globe or wing, evoking air travel and regional connectivity.

Categories

Transport
Latam Transport

https://www.latam.com

Colors

Extracted from the image. How we pick the colors →

Navy blue
#23307A · primary
Medium blue
#2E5FB8 · secondary
Magenta / coral
#FF3B6A · accent

LATAM Logo History

LATAM Airlines Group was formed from the merger of Chile's LAN and Brazil's TAM (announced 2010–2012) and the combined brand identity was rolled out under the LATAM name in the mid-2010s (visual identity updated around 2015–2016).

Frequently asked

What are the main colors of this logo?

A dark navy blue wordmark with a ribbon mark in medium blue and magenta/coral accents.

What does the ribbon icon represent?

Visually it’s an abstract stacked ribbon that suggests motion, a wing or a globe — fitting for an airline.

When did LATAM adopt this combined identity?

The LATAM identity was introduced in the mid-2010s after the LAN and TAM merger; the combined brand rollout occurred around 2015–2016.

Similar logos