Leica Logo

About Leica

A black, flowing cursive wordmark rendered as connected, calligraphic strokes on a white background. The marks vary in thickness (thick downstrokes and thinner upstrokes) and include separate teardrop-shaped terminal/dot marks near the letters.

No enclosing shape or colours other than black on white are present in the image; the lettering is slanted and resembles a handwritten signature-style logotype.

What's in it: handwritten signature

Shapes: wordmark curved strokes teardrop terminals

Style: script handwritten calligraphic minimalist monochrome

Text in logo: Leica

Signature-like, handcrafted feel evoking a personal or artisanal identity (visible from the handwritten script style).