LG Life's Good Logo
A magenta circular emblem on the left contains a simplified, stylized face formed from the letters "L" and "G": a vertical stroke and dot suggest an eye and nose while the lower arc of the G forms a smiling mouth. The circle has a thin whit...
Logo
About LG Life's Good
A magenta circular emblem on the left contains a simplified, stylized face formed from the letters "L" and "G": a vertical stroke and dot suggest an eye and nose while the lower arc of the G forms a smiling mouth. The circle has a thin white outline separating the emblem from the background.
To the right sits a bold, uppercase grey wordmark reading "LG" and a magenta curved wordmark reading "Life's Good" that arcs around the lower-left of the circle. Overall the mark is geometric, clean and friendly, combining an icon and text elements.
What's in it: stylized human face letters L and G
Shapes: circle wordmark curved text
Style: minimalist geometric flat friendly corporate
Text in logo: LG; Life's Good
A friendly, human-centric smile — the L and G letterforms are arranged to read as a smiling face, conveying approachability and positive customer experience.
Colors
Extracted from the image. How we pick the colors →
LG Life's Good Logo History
LG originated from the South Korean companies Lak-Hui (Lucky) and GoldStar; the combined entity adopted the global LG brand and the tagline "Life's Good" during its rebranding in the 1990s.
Frequently asked
What does the circular mark represent?
The circle contains stylized letterforms 'L' and 'G' arranged to resemble a friendly, smiling human face.
What are the primary colors in this logo?
A magenta/brand-red for the emblem and curved text, medium grey for the main 'LG' wordmark, and white used as an outline/accent.
What does 'LG' stand for?
Historically from Lucky-Goldstar (Lak-Hui and GoldStar); the company uses the initials 'LG' together with the tagline 'Life's Good'.
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