Li-Ning Logo
A solid red square background contains a white, abstract curved mark above a bold italic wordmark. The mark is a two-part swoosh/wing-like shape: a thinner upper curve and a wider lower curve that tapers to a point on the right. Below the m...
Logo
About Li-Ning
A solid red square background contains a white, abstract curved mark above a bold italic wordmark. The mark is a two-part swoosh/wing-like shape: a thinner upper curve and a wider lower curve that tapers to a point on the right.
Below the mark is the white, all-caps wordmark set in a custom, slanted geometric sans: "LI-NING" with angled terminals and a forward-leaning, sporty appearance. The design is flat, high-contrast and centered within the red field.
What's in it: stylized swoosh/wing
Shapes: square background curved swoosh italic wordmark tapered/pointed strokes
Style: modern minimalist sporty flat bold italic
Text in logo: LI-NING
Evokes motion, speed and a wing-like or running-swoosh form suggesting athletic performance.
Colors
Extracted from the image. How we pick the colors →
Li-Ning Logo History
Li-Ning is a Chinese sportswear company founded by Olympic gymnast Li Ning in 1990; it produces athletic apparel, footwear and equipment and uses this red-and-white mark as its corporate logo.
Frequently asked
What does the curved mark represent?
Visually it reads as a stylized swoosh or wing implying motion, speed and athleticism.
What are the main colors?
A solid red background with white mark and wordmark.
What industry is this logo used in?
Sportswear and athletic apparel.
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