Longines Logo

Centered on a solid black rectangle is a white, symmetrical emblem composed of stylized horizontal wings flanking a small square/box. Inside that square is a simple X shape that reads visually as an hourglass motif. To the left of the winge...

Logo

White winged hourglass emblem and small white oval on black background.
Longines logo

About Longines

Centered on a solid black rectangle is a white, symmetrical emblem composed of stylized horizontal wings flanking a small square/box. Inside that square is a simple X shape that reads visually as an hourglass motif. To the left of the winged emblem sits a separate small white oval/spot.

The mark is strictly monochrome and flat, with geometric, layered wing segments and clean straight lines in the central square. There is no visible wordmark or additional ornamentation in the image.

What's in it: winged hourglass stylized wings oval mark

Shapes: oval horizontal wings square/box with internal X symmetrical emblem

Style: minimalist monochrome flat symmetrical vintage-inspired

Visually evokes time and precision (hourglass) combined with flight or speed (wings); suggests heritage and craftsmanship.

Categories

Fashion
Longines Fashion

https://www.longines.com

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary

Longines Logo History

Longines is a Swiss watchmaker founded in 1832; the winged hourglass has long been used as its emblem.

Frequently asked

Which brand uses a winged hourglass emblem?

The winged hourglass is the emblem of Longines, a Swiss watchmaker.

What does the symbol represent visually?

A combination of an hourglass (time/precision) and wings (speed/flight), suggesting watchmaking heritage.

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