Lotto Logo

A horizontal black rectangular panel contains a white, italic, rounded lowercase wordmark reading "lotto" aligned to the right. To the left of the wordmark is a bright red square containing two white, offset diamond/lozenge shapes that crea...

Logo

White italic "lotto" wordmark on black panel with red square containing two white diagonal diamond shapes.
Lotto logo

About Lotto

A horizontal black rectangular panel contains a white, italic, rounded lowercase wordmark reading "lotto" aligned to the right. To the left of the wordmark is a bright red square containing two white, offset diamond/lozenge shapes that create a paired diagonal motif.

The design is flat and geometric with high contrast (white on black) and a bold red accent square. The wordmark is slanted/oblique and has thick, rounded strokes giving a sporty, dynamic feel.

Shapes: horizontal rectangle (background panel) square (red symbol panel) paired diagonal diamonds / lozenges italic lowercase wordmark

Style: flat geometric bold minimalist sporty italic

Text in logo: lotto

The slanted wordmark and the diagonal paired diamonds evoke motion, speed and sporty dynamism.

Categories

Colors

Extracted from the image. How we pick the colors →

Black
#000000 · primary
White
#FFFFFF · secondary
Bright red
#E30613 · accent

Lotto Logo History

Lotto (Lotto Sport Italia) is an Italian sportswear company established in the 1970s, known for athletic footwear and apparel.

Frequently asked

Which brand uses this logo?

This is the logo of Lotto (Lotto Sport Italia), a sportswear/athletic apparel brand.

What are the main visual elements?

A red square with two white diagonal diamond shapes to the left and a bold white italic "lotto" wordmark on a black panel.

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