Lucky Strike Logo

A circular, badge-style logo made of concentric rings: a bright red central disc, a thin white ring around it, and a wider muted olive-green outer ring with a thin black outline. Centered inside the red disc is a bold, condensed black wordm...

Logo

Circular red bullseye badge with bold black 'LUCKY STRIKE' wordmark and small 'IT'S TOASTED' text.
Lucky Strike logo

About Lucky Strike

A circular, badge-style logo made of concentric rings: a bright red central disc, a thin white ring around it, and a wider muted olive-green outer ring with a thin black outline. Centered inside the red disc is a bold, condensed black wordmark in two stacked lines reading "LUCKY STRIKE" in all caps.

Directly beneath the main wordmark (still inside the red disc) is much smaller black uppercase text reading "IT'S TOASTED." The overall look is flat, high-contrast and evokes a target or seal.

What's in it: bullseye/target

Shapes: circle concentric rings badge stacked wordmark

Style: retro minimalist flat bold sans-serif badge

Text in logo: LUCKY STRIKE / IT'S TOASTED

Evokes a target/bullseye and a stamped seal or badge (centered wordmark on concentric rings).

Categories

Game
Lucky Strike Game Lucky Strike

Colors

Extracted from the image. How we pick the colors →

Red (central disc)
#D71920 · primary
Olive green (outer ring)
#9DA274 · secondary
White (inner ring)
#FFFFFF · accent
Black (text and outline)
#000000 · accent

Frequently asked

What brand does this logo belong to?

This is the Lucky Strike logo, commonly associated with cigarettes/tobacco products.

What does the design evoke visually?

The concentric rings and red centre read as a bullseye/target or a stamped seal, with a bold stacked wordmark in the middle.

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