M Power Logo
Left of the wordmark are three narrow, slanted parallelogram stripes arranged diagonally (leaning right) in light blue, dark blue and red. To their right is a bold, italicized capital "M" in dark gray that visually connects to the word "Pow...
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About M Power
Left of the wordmark are three narrow, slanted parallelogram stripes arranged diagonally (leaning right) in light blue, dark blue and red. To their right is a bold, italicized capital "M" in dark gray that visually connects to the word "Power" written in a medium-weight, sans-serif gray — the overall wordmark reads "M Power".
The design is flat and minimalist, using strong slanted geometry to imply motion; the stripes sit flush against the left edge of the "M" and the text uses consistent gray tones for a cohesive, automotive performance look.
What's in it: diagonal stripes stylized letter M
Shapes: three diagonal parallelograms (stripes) italicized capital M wordmark
Style: modern minimalist flat italic geometric sans-serif
Text in logo: M Power
The slanted stripes and italic 'M' visually evoke speed, motion and motorsport/performance.
Colors
Extracted from the image. How we pick the colors →
M Power Logo History
This is the wordmark used by BMW's M (Motorsport) performance division — the tri-color slashes are the long-standing 'M' stripes and the mark is used on BMW M cars, accessories and marketing (commonly referred to as 'M Power').
Frequently asked
Which brand uses this logo?
This is the BMW M (Motorsport) performance division wordmark, commonly called 'M Power'.
What do the three stripes represent?
The three slanted stripes are the M division's tri-color motif, used to signify BMW's motorsport and high-performance models.
Where is this logo typically used?
It appears on BMW M cars, performance parts, apparel and marketing materials.
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