Mack Trucks Logo
High-contrast black-and-white badge: an oval white field outlined/filled with black contains a bold script wordmark "Mack" across the center and the word "TRUCKS" in uppercase block letters beneath it. A detailed black silhouette of a stand...
Logo
About Mack Trucks
High-contrast black-and-white badge: an oval white field outlined/filled with black contains a bold script wordmark "Mack" across the center and the word "TRUCKS" in uppercase block letters beneath it. A detailed black silhouette of a standing bulldog mascot is positioned on top of the oval, partly overlapping the oval edge and facing left.
Overall the mark is a monochrome, illustrative badge combining a flowing script logotype with a strong animal mascot and stacked uppercase descriptor text, producing a vintage/industrial impression.
What's in it: bulldog
Shapes: oval badge script wordmark stacked uppercase text standing animal silhouette
Style: monochrome vintage badge illustrative bold
Text in logo: Mack TRUCKS
Bulldog mascot evokes toughness, durability and reliability.
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What animal is shown in the logo?
A standing bulldog silhouette.
What words appear in the logo?
The script wordmark 'Mack' with 'TRUCKS' in uppercase underneath.
What are the logo's colors?
Monochrome: black and white.
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