magazine luiza Logo

A clean, lowercase wordmark set in a rounded, geometric sans-serif. The main logotype is a bright cyan/sky blue; letterforms are compact and evenly spaced with no additional iconography. Beneath and set to the right of the wordmark is a muc...

Logo

Bright cyan lowercase "magazineluiza" wordmark with a small darker-blue tagline "vem ser feliz".
magazine luiza logo

About magazine luiza

A clean, lowercase wordmark set in a rounded, geometric sans-serif. The main logotype is a bright cyan/sky blue; letterforms are compact and evenly spaced with no additional iconography.
Beneath and set to the right of the wordmark is a much smaller, darker-blue tagline reading “vem ser feliz.” The overall layout is horizontal and flat, using two tones of blue on a white background.

Shapes: wordmark horizontal layout

Style: modern sans-serif flat minimalist friendly

Text in logo: magazineluiza

Friendly, approachable retail identity suggested by rounded lowercase letters and bright blue tones.

Categories

Business
Magazine Luiza Commerce Business Brazil Magazine Luiza

Colors

Extracted from the image. How we pick the colors →

Sky cyan
#00AEEF · primary
Deep cyan / navy blue
#007BB3 · secondary
White
#FFFFFF · accent

magazine luiza Logo History

Magazine Luiza (commonly known as Magalu) is a major Brazilian retail chain that grew from a regional storefront into a national omnichannel retailer with a large e-commerce presence.

Frequently asked

What exact text appears in the logo?

The main wordmark reads "magazineluiza" (lowercase); the small tagline reads "vem ser feliz."

Are there any symbols or icons?

No; the logo is a typographic wordmark with a small tagline, no separate icon.

What are the main colours?

A bright sky cyan for the wordmark and a darker cyan/navy blue for the tagline on a white background.

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