mahindra Logo
Left of the wordmark is a solid red rounded-oval emblem containing three diagonal, tapering strokes that together form a stylized letter "M" or a wing-like motif. To the right is a grey, bold sans‑serif wordmark reading "Mahindra" in title...
Logo
About mahindra
Left of the wordmark is a solid red rounded-oval emblem containing three diagonal, tapering strokes that together form a stylized letter "M" or a wing-like motif. To the right is a grey, bold sans‑serif wordmark reading "Mahindra" in title case. Under the wordmark is a small grey tagline in Italian reading "Utile è dilettevole." with a small red diacritic/accent visible on the tagline’s central letter.
Overall the mark is flat, two-tone (red and grey) and balanced horizontally: emblem at left, wordmark and small tagline stacked to the right, giving a compact corporate identity suitable for automotive and industrial uses.
What's in it: stylized letter 'M' (abstract) three diagonal swooshes
Shapes: rounded oval (emblem) angled/tapering strokes wordmark small tagline text
Style: modern minimalist flat bold sans-serif wordmark corporate
Text in logo: Mahindra
A dynamic, stylized 'M' formed from three diagonal strokes suggesting motion, speed and forward momentum (abstract/brand initial).
Colors
Extracted from the image. How we pick the colors →
Frequently asked
What does the red emblem show?
An abstract, stylized letter 'M' made of three diagonal tapering strokes inside a rounded red oval, suggesting motion and dynamism.
What are the main brand colors?
A bright red for the emblem (#E21C2D) and a medium grey for the wordmark (#7C7C7C), on a white background.
Is there text besides the company name?
Yes — a small tagline under the 'Mahindra' wordmark reading "Utile è dilettevole." in grey.
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