Mattel Logo

A solid red jagged circular badge (starburst/seal) made of many short triangular points. A bold, uppercase black wordmark reading "MATTEL" is set diagonally across the badge from lower-left to upper-right, with some letters extending past t...

Logo

Red jagged starburst badge with the word 'MATTEL' in black diagonal uppercase letters.
Mattel logo

About Mattel

A solid red jagged circular badge (starburst/seal) made of many short triangular points. A bold, uppercase black wordmark reading "MATTEL" is set diagonally across the badge from lower-left to upper-right, with some letters extending past the circle edges.

The design is flat (no gradients), high-contrast, and tightly cropped so the starburst fills most of the frame. The typography is heavy, geometric sans-serif with the letters slightly condensed and closely spaced.

Shapes: starburst badge circle diagonal wordmark

Style: bold flat minimalist retro badge

Text in logo: MATTEL

A starburst or seal-like badge that reads as a classic product/packaging seal or sticker, conveying a stamp of brand identity and playfulness appropriate for toys.

Categories

Shopping
Mattel Game Shopping

http://shop.mattel.com

Colors

Extracted from the image. How we pick the colors →

Mattel red
#ED1C24 · primary
Black
#000000 · secondary

Mattel Logo History

Mattel is an American toy company founded in 1945.

Frequently asked

Which company uses this logo?

Mattel, the American toy manufacturer.

What shape is the logo?

A red starburst/jagged circular badge with a diagonal wordmark.

What are the logo's main colors?

A vivid red (primary) and black (text).

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