McLaren Logo
On a solid black square background sits a horizontal wordmark rendered in bold, modern sans-serif letterforms: “McLaren” in white. The letters are slightly condensed and forward-leaning, with distinctive joined/streamlined shapes that give...
Logo
About McLaren
On a solid black square background sits a horizontal wordmark rendered in bold, modern sans-serif letterforms: “McLaren” in white. The letters are slightly condensed and forward-leaning, with distinctive joined/streamlined shapes that give a compact, aerodynamic appearance.
To the right of the wordmark and slightly above the baseline is a small, red curved swoosh (a boomerang-like shape) pointing upward and right, acting as an accent mark. The overall layout is minimal and high-contrast, emphasizing the white logotype against the black field with a red speed-like mark for emphasis.
What's in it: swoosh (abstract/boomerang)
Shapes: wordmark curved swoosh horizontal layout
Style: minimalist modern bold italic/forward-leaning flat
Text in logo: McLaren
Evokes speed, motion and aerodynamics (the red swoosh suggests forward movement and performance).
Colors
Extracted from the image. How we pick the colors →
McLaren Logo History
McLaren is a British automotive and motorsport company founded by Bruce McLaren in 1963. The McLaren name now encompasses McLaren Racing (Formula 1 and motorsport) and McLaren Automotive (production sports and supercars).
Frequently asked
Which brand uses this logo?
McLaren (British automotive and motorsport company).
What does the red swoosh represent?
Visually it suggests speed, forward motion and aerodynamic performance.
When was McLaren founded?
McLaren was founded by Bruce McLaren in 1963.
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