Mercado Livre Logo

Logo

Mercado Livre logo

About Mercado Livre

A circular/oval yellow badge with a dark-blue outline contains a white handshake pictogram centered inside; the hands are drawn as simplified, rounded shapes with a thin dark-blue border. Below the badge is a two-line, lowercase wordmark reading "mercado" on the first line and "livre" on the second, set in a rounded, geometric sans-serif in the same dark-blue color.

Overall the mark uses a flat, two-tone treatment (yellow and dark blue) with white used for the handshake. The composition is balanced vertically: emblem above, compact stacked wordmark below, conveying a friendly, trustworthy look.

What's in it: handshake

Shapes: oval badge handshake pictogram stacked wordmark rounded lowercase letters

Style: flat minimalist friendly geometric badge-style

Text in logo: mercado livre

A handshake evokes trust, agreement and peer-to-peer commerce — suggesting buyer-seller partnership and reliability.

Colors

Extracted from the image. How we pick the colors →

Yellow

#FFD400 · primary

Navy blue

#1E2A6F · primary

White

#FFFFFF · accent

Mercado Livre Logo History

Mercado Livre (Spanish: Mercado Libre) is a Latin American e‑commerce and fintech company founded in 1999 and headquartered in Argentina; in Brazil it operates under the name Mercado Livre. The handshake emblem has been a core element of the brand identity, representing trust between buyers and sellers.

Frequently asked

Which company uses this logo?

This is the logo used by Mercado Livre (Mercado Libre in Spanish), a major Latin American e-commerce marketplace (branded as Mercado Livre in Brazil).