Migros Logo
A bold, stacked wordmark in a bright orange. A large, single capital "M" sits centered above a heavier line of type reading "MiGROS"; the lower line uses a condensed, geometric sans-serif with the first two letters rendered as "Mi" (lowerca...
Logo
About Migros
A bold, stacked wordmark in a bright orange. A large, single capital "M" sits centered above a heavier line of type reading "MiGROS"; the lower line uses a condensed, geometric sans-serif with the first two letters rendered as "Mi" (lowercase i) and the remaining letters uppercase.
The treatment is flat and monochrome (orange on a white/transparent background), with clean straight strokes and no additional symbols, outlines or gradients. Overall the mark emphasizes the letter "M" as a separate, dominant element above the brand name.
Shapes: stacked wordmark single lettermark (M) uppercase letterforms
Style: bold sans-serif minimalist flat geometric
Text in logo: M (above) MiGROS
Emphasis on the initial letter 'M' — a straightforward, bold identity suggesting a prominent retail/brand presence.
Colors
Extracted from the image. How we pick the colors →
Migros Logo History
Migros is a Swiss supermarket/retail cooperative founded by Gottlieb Duttweiler in 1925; the orange wordmark and prominent 'M' have been long-associated with the chain.
Frequently asked
What text appears in this logo?
A large capital 'M' above the word 'MiGROS' (the lower line shows 'MiGROS').
What are the primary colours?
A bright orange (approx. #F15A22) on a white/transparent background.
What industry is this logo used for?
Retail — specifically a supermarket/grocery chain.
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